Shannon Gallagher serves as Vice President of Marketing for Orthopedic Care Partners (OCP), where she leads enterprise growth strategy, patient acquisition, brand development, and marketing innovation across the organization’s national network of orthopedic practices.

With nearly 15 years of experience in healthcare marketing, Shannon has built her career at the intersection of strategy, operations, and growth. After nearly a decade leading marketing for OCP’s Florida division, she transitioned into enterprise leadership with a focus on building the infrastructure, capabilities, and organizational alignment needed to support a growing national platform.

At OCP, Shannon has been instrumental in evolving marketing from a collection of practice-level initiatives into a more integrated, measurable driver of enterprise performance. Her leadership has advanced the organization’s approach to patient acquisition, digital transformation, marketing attribution, and physician growth, while establishing stronger connections between marketing investment, patient access, operational performance, and financial outcomes.

Known for challenging conventional thinking and connecting strategy to execution, Shannon works across clinical, operational, financial, and technology teams to identify growth opportunities, solve complex challenges, and build scalable solutions. She is particularly focused on how data, emerging technology, and a deeper understanding of patient behavior can reshape the way healthcare organizations grow and connect patients with the care they need.

Shannon is a graduate of the University of Florida and lives in Gainesville with her husband, Evan, and their three children.